Upload your Meta Ads export CSV, detect creative fatigue, and get a Kill/Refresh/Scale verdict.
Spot decaying CTR trends, estimate time-to-fatigue, and get rule-based explanations in a single pass. No login required.
Drag & drop your Meta Ads CSV
We only read the file in memory. Nothing is saved. Need help? How to download your Meta Ads CSV
Still unsure of adding your ads data? Use this link to download a sample.Built for performance teams
A quick sanity check before you burn more budget.
How to download your Meta Ads CSV
In Meta Ads Manager, go to your account, select the date range, then open Reports and export as CSV. If you are new to exports, Meta has a quick guide as well.
How it works
Upload CSV
Drop a Meta Ads export. We read it in memory and validate the basics.
Map columns
Confirm your date, impressions, clicks, spend, and creative IDs.
Get verdicts
We chart CTR trends, estimate decay, and tell you whether to kill, refresh, or scale.
What you get
Verdict cards
Color-coded recommendations for each creative: KILL, REFRESH, or SCALE.
CTR decay charts
Visualize performance over time per creative with slope and fatigue window.
Explainable causes
Rule-based explanations like audience saturation or creative novelty loss.
Trust & privacy
No login. Read-only. Data is not saved. Data disappears if you refresh.
We only store an anonymous cookie to enforce a 5-uploads-per-day limit. The CSV stays in memory for 20 minutes and is then discarded.
Liked this idea?
We can make this a full-fledged SaaS for your brand/agency with Meta/Google OAuth, automated reports, team access.